PR 2.0
Next Entries »Bear Stearns CEO Wins BS of the Month Award: Can One Authentically Claim to be a Victim of Suicide?
Sunday, March 30th, 2008BUT FIRST… THE RUNNERS UP…
Second Runner Up… Harper Collins’ Children, Birthed by Stepford Wives
When criticized recently for product placements in children’s books, Susan Katz, publisher of HarperCollins Children’s Books, responded:
“If you look at Web sites, general media or television, corporate sponsorship or some sort of advertising is totally embedded in the world that tweens live [...]
Wherein We Offer a New Philosophical Framework for Understanding the Imperatives of PR
Tuesday, March 4th, 2008A recent “60 Minutes” story, originally aired on February 24, claimed that the prosecution of former Alabama governor Don Sielegman was politically motivated and directed from the White House by His Evil Eminence Karl Rove.
On the Huntsville TV station WHNT, most of the 13-minute story was lost in an 8-minute broadcast interruption. The station first [...]
Ghost Writing Ethics 2.0: PR Firm Caught with Pants Down, Public Outraged, Politics as Usual?
Wednesday, December 26th, 2007Why do people need ghost writers? (It must not be obvious, or people would not be so shocked over the practice.) The answer is:
Ghost writers are necessary because most people suck at writing.
That’s a no-brainer. The bigger issue is this: sophisticated PR programs deliver their messages through surrogates, whose affiliations are deliberately disguised in order [...]