PR 2.0
« Previous EntriesThe New Policy Battlefield: All Eyes On Coca-Cola and Social Media PR
Monday, February 22nd, 2010If you want to see how future national policy wars will be fought, then keep your eye on Coca-Cola Company and the American Beverage Association. Over the next few years sugar will become the new tobacco – even as they try to quash the movement before it gets going.
"Fructose has nothing to do with obesity" [...]
Goldman Sachs About to Ditch its Golden Flack… for a bad PR strategy?
Monday, December 7th, 2009No one seems to be dancing to Goldman's tune these days. No matter how hard they crank the 'ole gramophone. But they are trying a new approach, actually publishing dance steps to Goldman's Bonus Hustle… a 14-page presentation on why they make so much damned money.
First though… who's getting the blame for Goldman's missteps? According [...]
BS of the Month Award: Why I’m Not Fit For GoldmanFlacks
Thursday, December 3rd, 2009Calling the Goldman Sachs $500 million small business initiative "philanthropy" or "lending" is like saying that frosted Pop Tarts are made with "real fruit filling."
Thankfully most media types called it for what it was: BS, BS, and more BS. But it got me thinking about my career in PR… I know two people who work [...]
“Safe Sex”…. is there such a thing?
Friday, October 23rd, 2009As LiteralMayhem is very interested in language, and its potential to wreak havoc on human civilization, we offer some thoughts on the quintessential “hot” topic: sex. And more precisely “safe sex.”
Nowadays, at least in much of the Western world, the term “safe sex” is tossed off as easily as one might say… “a side of [...]
Brain-Dead PWC… Maybe I'm Not Cynical Enough
Sunday, October 18th, 2009After my last post on the total impotence of PR, I felt a twinge of guilt. “Am I just too cynical? Too bitter? Surely there are flacks with integrity out there. Surely someone somewhere in the dark corners of the profession cares about it. Somewhere, surely, some company takes it seriously.”
Then I did some reading [...]
I Fixed My Heart and Moved to San Francisco; Then Larry King Broke it All Over Again
Thursday, April 23rd, 2009To the 3 -4 people who once read this blog with regularity… I apologize for going AWOL. It was a pretty tough year, including minor heart surgery… if such a thing could be said to exist.
It also entailed a cross-country move. After 20 years in NYC I’d had enough and needed a rebooot. Just felt [...]
The Palin PR Lesson: When Your Narrative Diverges from the Facts, You’re in Trouble
Wednesday, September 3rd, 2008The roasting of McCain and Palin continues. Just this afternoon former GOP strategists (now media commentators) Peggy Noonan and Mike Murphy were caught on an “open mic” disparaging the Palin pick.
Murphy calling it “gimmicky” and “cynical.”
Noonan calling it “political bullshit:”
“I think they went for this, excuse me, political bullshit about narratives. Every time the Republicans [...]
Orwellian Olympic PR Deception: Are We Too Dumbed Down to Care?
Monday, August 11th, 2008Stuck for nearly half a day in an airport this weekend, I was browsing the itty-bitty bookstore and stumbled on George Orwell’s 1984. If you haven’t read it in a while, I’d highly recommend it.
We are so inured to the machinations of politicians, business leaders, spin doctors, and even the media that we tend to [...]
Press Releases We’d Love To See!!… “Scientology Acquires Kabbalah to Form World’s Most Famous Secret Religion”
Wednesday, July 9th, 2008FOR IMMEDIATE RELEASE…
Los Angeles, CA – July 9, 2008: The Church of Scientology announced today that it has agreed to acquire The Kabbalah Centre in a “merger of equals” to create the world’s largest, most powerful, most famous double-super-secret religion.
The name of the combined religion will be The Scientific Unified Church of Kabbalalology – abbreviated [...]
JetBlue In The Face (Part II): Exasperation and the REAL Difference Between Marketing and PR
Thursday, May 15th, 2008I’ve still been noodling on the whole JetBlue post from yesterday and I think this event is a pretty good teaching moment for those who still can’t tell the difference between PR and marketing — as well as those executives who treat PR (and PR people) as a hassle without value. (And for PR students [...]
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