PR 2.0
Orwellian Olympic PR Deception: Are We Too Dumbed Down to Care?
Monday, August 11th, 2008Stuck for nearly half a day in an airport this weekend, I was browsing the itty-bitty bookstore and stumbled on George Orwell’s 1984. If you haven’t read it in a while, I’d highly recommend it.
We are so inured to the machinations of politicians, business leaders, spin doctors, and even the media that we tend to […]
Press Releases We’d Love To See!!… “Scientology Acquires Kabbalah to Form World’s Most Famous Secret Religion”
Wednesday, July 9th, 2008FOR IMMEDIATE RELEASE…
Los Angeles, CA – July 9, 2008: The Church of Scientology announced today that it has agreed to acquire The Kabbalah Centre in a “merger of equals” to create the world’s largest, most powerful, most famous double-super-secret religion.
The name of the combined religion will be The Scientific Unified Church of Kabbalalology – abbreviated […]
JetBlue In The Face (Part II): Exasperation and the REAL Difference Between Marketing and PR
Thursday, May 15th, 2008I’ve still been noodling on the whole JetBlue post from yesterday and I think this event is a pretty good teaching moment for those who still can’t tell the difference between PR and marketing — as well as those executives who treat PR (and PR people) as a hassle without value. (And for PR students […]
Bear Stearns CEO Wins BS of the Month Award: Can One Authentically Claim to be a Victim of Suicide?
Sunday, March 30th, 2008BUT FIRST… THE RUNNERS UP…
Second Runner Up… Harper Collins’ Children, Birthed by Stepford Wives
When criticized recently for product placements in children’s books, Susan Katz, publisher of HarperCollins Children’s Books, responded:
“If you look at Web sites, general media or television, corporate sponsorship or some sort of advertising is totally embedded in the world that tweens live […]
Wherein We Offer a New Philosophical Framework for Understanding the Imperatives of PR
Tuesday, March 4th, 2008A recent “60 Minutes” story, originally aired on February 24, claimed that the prosecution of former Alabama governor Don Sielegman was politically motivated and directed from the White House by His Evil Eminence Karl Rove.
On the Huntsville TV station WHNT, most of the 13-minute story was lost in an 8-minute broadcast interruption. The station first […]
Ghost Writing Ethics 2.0: PR Firm Caught with Pants Down, Public Outraged, Politics as Usual?
Wednesday, December 26th, 2007Why do people need ghost writers? (It must not be obvious, or people would not be so shocked over the practice.) The answer is:
Ghost writers are necessary because most people suck at writing.
That’s a no-brainer. The bigger issue is this: sophisticated PR programs deliver their messages through surrogates, whose affiliations are deliberately disguised in order […]