If you want to see how future national policy wars will be fought, then keep your eye on Coca-Cola Company and the American Beverage Association. Over the next few years sugar will become the new tobacco – even as they try to quash the movement before it gets going.
"Fructose has nothing to do with obesity" [...]
No one seems to be dancing to Goldman's tune these days. No matter how hard they crank the 'ole gramophone. But they are trying a new approach, actually publishing dance steps to Goldman's Bonus Hustle… a 14-page presentation on why they make so much damned money.
First though… who's getting the blame for Goldman's missteps? According [...]
It's tough to pinpoint when the PR profession "jumped the shark." But it has, and in spectacular fashion.
Outsiders are seldom privy to the inner workings of the global spin machine. But every once in a while someone leaves the door ajar and you can peer in to see just how twisted are its guts.
Such is [...]
One of our chief entertainments here at LiteralMayhem is the contortion, manipulation and general abuse of language — primarily at the hands of PR and marketing folks. But sins abound throughout the worlds of business, academia, and politics… and when those worlds collide, watch out.
You're certain to get some truly head-spinning, tongue-teasers like this one: