Business
The New Policy Battlefield: All Eyes On Coca-Cola and Social Media PR
Monday, February 22nd, 2010If you want to see how future national policy wars will be fought, then keep your eye on Coca-Cola Company and the American Beverage Association. Over the next few years sugar will become the new tobacco – even as they try to quash the movement before it gets going.
"Fructose has nothing to do with obesity" [...]
Goldman Sachs About to Ditch its Golden Flack… for a bad PR strategy?
Monday, December 7th, 2009No one seems to be dancing to Goldman's tune these days. No matter how hard they crank the 'ole gramophone. But they are trying a new approach, actually publishing dance steps to Goldman's Bonus Hustle… a 14-page presentation on why they make so much damned money.
First though… who's getting the blame for Goldman's missteps? According [...]
Palin & Stalin: What Do We Believe? That PR… Thou Art a Shameful Fraud
Sunday, December 6th, 2009It's tough to pinpoint when the PR profession "jumped the shark." But it has, and in spectacular fashion.
Outsiders are seldom privy to the inner workings of the global spin machine. But every once in a while someone leaves the door ajar and you can peer in to see just how twisted are its guts.
Such is [...]
WordPlay Weekend: Cut “Workers’” Wages?… A Vector of Orthogonal Dimensions
Saturday, December 5th, 2009One of our chief entertainments here at LiteralMayhem is the contortion, manipulation and general abuse of language — primarily at the hands of PR and marketing folks. But sins abound throughout the worlds of business, academia, and politics… and when those worlds collide, watch out.
You're certain to get some truly head-spinning, tongue-teasers like this one:
"We [...]